Empowering women at the grassroots with the information she needs
In partnership with
“We’re not just fighting an epidemic; we’re fighting an infodemic.”
-Tedros A Ghebreyesus Director-General, WHO
When the COVID pandemic hit the world, like everyone, we too grappled with uncertainty for the future. But while we cautiously paused, we also realized that the essence of our work couldn’t wait.
It was evident at the beginning itself that the effects of the pandemic were to be borne unequally by sections in our society. Women, especially from the marginalized sections were the worst hit.
Fake news spreads faster than this virus itself and this gap in information is not only harmful to women and their families but also has a major deterrent effect on the pandemic control efforts by the government.
With Umeed’s COVID-19 Information Series
We aimed to bridge the gap of access to accurate information faced by women in marginalized and low-income communities, by developing easy to understand content and disseminated the videos via a trustworthy and easily accessible communication platform – Youtube. Each video had well-researched, fact checked content broken down and designed in a way that can be easily comprehended by our women beneficiaries in a language they understand.
WATCH SOME OF OUR RELEVANT COVID-19 INFOSERIES VIDEOS
The video is very informative! I like how they have explained what all is included in Domestic Violence - many fail to understand that and seek help for themselves or others.
MCF Implementation Partner West Bengal
Is video se humare ye ghalat faime door hogaye hai kya sardi ke mausam mai yevirus khatam hojata hai. Hume ventilation ka bhi khayal rakhana chahiye aur mask, social distance mantain karna chahiye. Aur aap sab ka bohath shukriya hume is ghalat faimeiyoon se nikalne ke liye. Thank you.
First Leaper. 2020